Trading Paints

Our Logo

Anatomy

The Trading Paints logo consists of the arrow mark and word mark.

Logo Versions

Please use the appropriate version of our logo. The full-color version of our logo is preferred.

Dark text on light background (preferred)

Light text on dark background

Single-color on light background

Single-color on dark background

Thanks for not embellishing the logo with shadows, patterns, or intricate backgrounds.

Colors

The Trading Paints brand colors represent the energy and excitement of a field full of beautifully designed race cars.

Torch Red

#FF1F3E

French Lilac

#935D97

Dodger Blue

#279AF1

Spacing

Please respect the clear space around the edges of the Trading Paints logo.

In Writing

The “T” in Trading and “P” and Paints are always capitalized. “Trading Paints” is always two separate words.

✔ Trading Paints

× TradingPaints

× Tradingpaints

× Trading paints

× tradingPAINTS

× tradingpaints

☹ Trading Pants

Thanks for not adding a slogan or tagline to our logo.

Alternate Logos

In the instances where the traditional Trading Paints logo is not appropriate, please use these designated stacked versions of the logo.

Dark text on light background

Light text on dark background

Single color on light background

Single color on dark background

Use of Our Brand Materials

You should…

✔ Use the Trading Paints logo to link to Trading Paints.

✔ Use the Trading Paints logo on your iRacing cars.

✔ Use the Trading Paints logo in color before reverting to black and white.

✔ Use the Trading Paints logo in a blog post or news article about Trading Paints.

You should not…

× Use the Trading Paints logo for your application or website’s icon or logo.

× Use the Trading Paints name or logo in ways that may be confusing, misleading, or suggest our sponsorship, endorsement, or affiliation.

× Use screenshots containing any user information.

× Make or sell merchandise with our name or logo on it.

The custom car painting platform for iRacing.

The Trading Paints Brand