Logo Anatomy
Each primary and secondary Trading Paints logo combines the arrow icon and word mark, designed to suit various use cases and form factors.
The Trading Paints icon features two intersecting arrows — a red arrow on the bottom left and a blue arrow on the top right, merging in the center to create an overlapping purple section.
The word mark features an italicized font that matches the angle and movement of the icon.
Spacing
This is the minimal Trading Paints logo and icon safe zone.
Please respect the clear space around the edges of the logo.
Feel free to add more space around it if needed.
Hierarchy
The following section sets out when, how and where our logo should appear.
Primary Logo
The primary logo should appear when there is no other Trading Paints presence.
Secondary Logos
These secondary logo options should appear when space is a limiting factor. Only use the icon by itself when the full logo cannot be accommodated and when the Trading Paints brand has already been established.
Tertiary Logos
These logos should be used sparingly, primarily as decorative elements alongside the main brand assets.
Monochrome
There are several situations where a monochrome version of the Trading Paints logo is more appropriate than the full-color version, such as when placing it over images, gradients, or integrating it with a paint scheme.
Given the vibrant nature of the primary icon, the monochrome version uses a filled bottom-left arrow and an outlined upper-right arrow to distinguish between the two.
Monochrome Hierarchy
The following section sets out when, how and where our monochrome logo should appear.
Primary Logo
The primary logo should appear when there is no other Trading Paints presence.
Secondary Logos
These secondary logo options should appear when space is a limiting factor. Only use the icon by itself when the full logo cannot be accommodated and when the Trading Paints brand has already been established.
Tertiary Logos
These logos should be used sparingly, primarily as decorative elements alongside the main brand assets.
Logo Don’ts
❌ Do not apply any shadow or highlight to the logo
❌ Do not apply any outline stroke to the logo
❌ Do not use the word mark without the arrow icon
❌ Do not distort the logo in any way
❌ Do not change the color of the logo to any new colors
❌ Do not flip the position of the word mark and the arrow icon
❌ Do not change the logo font to any other
❌ Do not rotate the word mark or the arrow mark in any way
❌ Do not crop the logo
❌ Do not use outdated brand marks
Colors
The Trading Paints brand colors capture the energy and excitement of a field filled with beautifully crafted race cars.
